DIY: Activating Data and Filling Gaps without a Developer

🗓️ 11am – 12:30pm

Why wait for a developer when you can do it yourself? In this session, we’re deconstructing the “Developer-Free” workflows that allowed Gardner Business Media to move at the speed of their business. 

Led by Alex Lytle from Gardner Business Media and Ray Provencio from Omeda, this session focuses on the tools that bridge the gap between Omeda and the rest of your tech stack. You will learn how to automate the “grunt work” of lead management and use AI to turn messy data into a goldmine—no coding required. 

• No-Code Lead Activation: Alex will share how Gardner uses Zapier and Webhooks to instantly push lead data from Omeda forms to external destinations like HubSpot, Salesforce, or even a real-time Excel sheet for advertiser transparency. 

• AI Optimization: Learn how to use external AI tools to normalize messy data. We’ll show you how to automatically fill gaps in your database (like missing job titles or industries) by analyzing behavioral patterns and domain data. 

• Creating Universal Demographics: Master the art of the “Universal Demographic.” Learn how to map disparate data points from different sources into a single, clean demographic structure that powers your entire database. 

✅ The Payoff: Get the tools to own your own roadmap—eliminating the ‘developer bottleneck’ and moving from idea to execution in hours, not weeks.

📍 Room: Burnham B, Loews Chicago Hotel

Inbox Placement 2026: Navigating New Sender Requirements

🗓️ 1:30pm – 2:30pm

The rules of the inbox have changed. Is your strategy ready? 

Email marketing remains the highest ROI channel in the industry, but only if your messages reach your audience. With Google and Yahoo’s 2026 requirements now in full effect, “batch and blast” is no longer just ineffective—it’s a liability. 

Join us for this high-level bootcamp where we will deconstruct the new reporting standards from major ISPs and show you how to leverage Omeda’s internal tools alongside external dashboards to ensure your emails stay in the primary tab. 

The 2026 Inbox Curriculum: 

• The “Promotion Tab” Survival Guide: Understand the algorithmic triggers that bury newsletters. We’ll cover the latest 2026 guidelines on HTML-to-text ratios, link density, and why “conversational” copy is winning over “promotional” design. 

• Google Postmaster Tools v2: A guided tour of the new interface. We’ll explain why “Reputation Scores” have disappeared and how to use the new Compliance Status Dashboard to stay ahead of enforcement. 

• Yahoo Sender Hub Insights: Deep-dive into Yahoo’s new “Insights” tab. Learn why their spam rate metrics may look different from your ESP and how to use this data to identify hidden engagement issues. 

• Engagement Signals vs. Vanity Metrics: Why “Replies” and “Forwards” are now more powerful than “Opens,” and how to structure your campaigns to encourage these high-value signals. 

✅ The Payoff: You’ll leave with the insights to help move your brand from the Promotions tab to the Primary inbox.

📍 Room: Adler, Loews Chicago Hotel

The Renewal Lab: Transforming Evergreen Content into First-Party Growth with Sosland Publishing

🗓️ 3pm – 4:30pm

In this bootcamp, we’ll dive deep into the Sosland Publishing success story to see how they modernized their audience development. By leveraging underused evergreen content and automating the renewal journey, Sosland didn’t just save time—they expanded their footprint and drove record-breaking engagement. 

Joined by Sosland’s Dustin Pickman, you will learn: 

• The Sosland Strategy: A deep-dive review of the specific tactics Dustin and his team used to drive a 34% increase in renewal completions and capture hundreds of new contacts. 

• Evergreen Activation: Learn how to identify and “weaponize” your existing content archives to nurture subscribers and keep your brand top-of-mind between renewal cycles. 

• The Hands-On Build: Get into the Omeda platform to map out and build a multi-step renewal voyage. You’ll learn how to set up behavioral triggers that serve the right content at the right moment in the subscriber lifecycle. 

✅ The Payoff: You’ll get a live blueprint for an automated renewal voyage that uses your best content to drive your best results.

📍 Room: Adler, Loews Chicago Hotel

The Voyage Lab: Implementing Endeavor’s Automation Strategy

🗓️ 11am – 12:30pm

In this intensive bootcamp, we’re pulling back the curtain on Endeavor Business Media’s award-winning marketing automation strategy. Endeavor successfully scaled 180 campaigns across 90 brands—resulting in a 154% YoY increase in re-engagement—by moving away from static templates and embracing a “dynamic or bust” philosophy. 

Joined by Endeavor’s Matt Downing, you will learn: 

• The Blueprint: Review the “Winning Playbook” used by Endeavor to automate trending content and newsletter prospecting. 

• The Results: Analyze the KPIs that matter, including how they reactivated nearly $1M worth of audience in a single quarter. 

• The Setup: Go behind the scenes of the Omeda platform to see exactly how these voyages are structured using content tags and fatigue filters. 

• The Workshop: Get hands-on in the platform to build your own Voyage. You’ll learn how to implement dynamic content modules that automatically serve the right articles to the right readers based on real-time site behavior. 

✅ The Payoff: Leave this session with a live framework for a high-performing, dynamic automation voyage tailored to your brand.

📍 Room: Adler, Loews Chicago Hotel

Workshop: Mastering Data Loader

🗓️ 1:30pm – 2:30pm

Whether you are managing traditional paid magazine files or real-time event registrations, this workshop will provide the step-by-step blueprints needed to streamline your data flow.  

What We Will Build Together: 

• How to Map Complex Files: Walk through the step-by-step process of preparing and mapping controlled or paid magazine data to ensure perfect synchronization with your database. 

• How to Load Event & Demographic Data: A hands-on guide to enriching profiles using supplemental data sets from events and third-party sources. 

• How to Automate with the Auto-Processor: We will configure an auto-processor workflow together, showing you exactly how to set up “watch folders” that ingest and process files the moment they arrive. 

• How to Deploy Webhooks: Learn the technical requirements to create a webhook, allowing external platforms to “talk” to Omeda and update your data in real-time. 

• How to Audit Your Work: Learn the “Pro-Check” method for validating your loads, reading error reports, and fixing formatting issues before they go live. 

✅ The Payoff: You will leave this session having successfully mapped data to Omeda using Data Loader and the knowledge of how to build and troubleshoot your own data pipelines. 

⭐ Session Requirements: Attendees must bring a laptop and have access to the Omeda Data Loader tool. Bringing a sample CSV or data file from your organization is highly encouraged for the hands-on mapping exercise.

📍 Room: Burnham A, Loews Chicago Hotel

Workshop: Using Lead Scoring to Segment, Sell and Save

🗓️ 11am – 12pm

This hands-on session is designed to help you assign point values to audience behaviors—from email opens and web visits to product purchases—allowing you to automatically identify your most valuable users in real-time. 

What We Will Cover: 

• How to Define Your Scoring Logic: Learn how to assign weights to different behaviors (e.g., Is a webinar registration worth more than a whitepaper download?). 

• How to Create Subscriber & Member Tiers: Use your scores to automatically segment your audience into tiers.  

• How to Lower Acquisition Costs: Discover how to use high scores to build “Lookalike” models for social media and search, targeting only the prospects who mirror your top-tier members. 

• How to Generate Qualified Leads for Advertisers: Build a “Sales-Ready” dashboard that identifies highly engaged segments for specific topics, allowing you to sell premium, intent-based lead packages to your partners. 

• How to Trigger Automated Actions: Link your scores to Omeda’s personalizations and voyages to “up-sell” high-scoring free users to paid subscriptions automatically. 

✅ The Payoff: You’ll leave this session with hands-on experience creating a lead score and with ideas on how you can use those scores to segment, sell and save! 

⭐ Session Requirements: Please bring your laptop. Before the session, identify 3–5 key “actions” (e.g., attending an event, visiting a specific page) that you consider high-value for your brand. 

📍 Room: Burnham A, Loews Chicago Hotel

Workshop: Leveraging Dynamic Content for Audience Growth

🗓️ 3pm – 4pm

This hands-on session will show you how to use Omeda’s Dynamic Content to ensure subscribers receive messages tailored to their specific interests, purchase history, and engagement level—all within a single email deployment. 

What We Will Build Together: 

• How to Structure Dynamic Modules: Learn the “How-To” of creating content blocks that swap automatically based on a recipient’s demographic or behavioral data. 

• Targeting with Precision: Step-by-step instructions on setting up the logic that determines “who sees what,” ensuring your most relevant content is always front and center. 

• Driving High-Value Conversions: We will build a live “Conversion Block” designed to show different offers to free subscribers versus paid members, maximizing your upsell opportunities. 

• Testing & Validation: Learn how to use Omeda’s testing tools to preview your dynamic emails from the perspective of different audience segments before you hit send. 

✅ The Payoff: You will leave this session having created dynamic content tags and an email with dynamic content blocks.  

⭐ Session Requirements: Please bring your laptop. We recommend having a few content pieces (articles, offers, or ads) and two distinct audience segments in mind to use during the hands-on build.

📍 Room: Burnham A, Loews Chicago Hotel

Speed Round: Effortless Email Design in Omeda

🗓️ 3:30pm – 4pm

This speed round is designed to empower you to create stunning, responsive, and high-performing HTML content in a fraction of the time. We will do a live build as we review the core capabilities of the Designer tool, including layouts and styling. We will also discuss best practices for managing images and templates.

✅ The Payoff: You’ll get expert tips on how to create best-in-class emails that you can then apply to your own company’s email efforts.

📍 Room: Burnham B, Loews Chicago Hotel

Speed Round: Mastering Issue Builder

🗓️ 1:30pm – 2pm

This speed round is designed to turn you into an Issue Builder expert in record time.  

We’ll race through a live, step-by-step demo of Issue Builder to build your issue list through subscriber additions and subtractions. We will then open the floor for questions so that you can get direct answers and tips to your most pressing Issue Builder challenges.

✅ The Payoff: Learn the ins and outs of Issue Builder, and get any specific questions answered by an Omeda expert.

📍 Room: Burnham B, Loews Chicago Hotel

Speed Round: Paid Subscription Toolkit

🗓️ 3pm – 3:30pm

This speed round is designed to give you the technical blueprints to shore up your payment processing and offer the flexibility modern buyers demand. We will review the most effective tools for protecting and growing your paid revenue, include using account updaters like Revaly and Vindicia, as well as a how-to on leveraging the Omeda/Stripe connection and configuring installment plans within Omeda.

✅ The Payoff: We’ll show you the best ways to manage payment processing and grow your paid revenue.

📍 Room: Burnham B, Loews Chicago Hotel

Speed Round: SMS Strategies

🗓️ 2pm – 2:30pm

This speed round is designed to give you a complete overview of Omeda’s SMS capabilities. We will walk-through the SMS interface from creating your first message and managing opt-ins to tracking real-time performance. We’ll share brief, high-impact stories from Omeda clients who are using SMS and then answer any questions you have on set-up and best practices.

✅ The Payoff: Leave with the confidence and inspiration to set up your own successful SMS strategy.

📍 Room: Burnham B, Loews Chicago Hotel