AGENDA
On Stage at OX9
The Next Era of Advertiser Demand: How We Got Here & What AI Changes Next
Media has evolved from advertising to performance marketing, lead generation, and intent data. Explore how AI will shape the next era of advertiser demand.
Rebecca Kitchens, Former President, Informa Tech Target, Industry Advisor
Audience Growth: Rethinking the Traditional Playbook
A deeper look at how audience growth strategies are shifting, with a focus on the trends, challenges, and opportunities shaping what comes next.
Chrissie Lamond, Vice President, Product, Inc. and Fast Company
David Saaybe, CEO, Golden Peak Media
Industry Perspectives: A Conversation with Farm Journal’s CEO
Hear directly from Farm Journal’s CEO in a thoughtful interview on the trends, decisions, and ideas driving the industry forward.
Prescott Shibles, Chief Executive Officer, Farm Journal
Jacob Donnelly, Founder, A Media Operator
The Future of Events Is Personal: Using Data to Power 1:1 Connections
Discover how event companies are leveraging data to deliver meaningful, memorable experiences that drive lasting impact.
Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex
Narisa Wild, Chief Digital Officer, Clarion Events
Pricing, Paywalls, and Access: The Formula for High-Value Subscription Revenue
In this paid subscriptions session, you’ll hear about what works, what doesn’t, and what makes your content worth paying for.
Jason Wesalo, Chief Digital Officer, Arc Network
Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media
Jason Brown, Chief Digital Officer, Access Intelligence
Topic Intelligence: How Annex Uses AI Content Tagging to Create New Revenue Products
Customer Success Story
Stacy Bradshaw, Vice President, Data & Technology, Annex Business Media
But What if They Didn't? Exploring the Alternative Side of the Voyage
Customer Success Story
Matt Downing, Vice President of Audience Development, EndeavorB2B
Preparing Publishers Weekly for Its Digital-First Era: From Fragmented Lists to a Unified Audience
Customer Success Story
Michael Morris, Director of Digital Operations, Publishers Weekly
Proving Audience Value: How Northstar Built a Measurement Model That Wins Business
Customer Success Story
Roberta Muller, Senior Vice President Product Development, Northstar Travel Media
Proving Advertiser Value in a World of Declining Site Traffic: How Bobit Built an AI Answer Engine for Advertisers
Customer Success Story
Zainub Sareea, Vice President of Product, Bobit Business Media
Smarter Data, Stronger Engagement: How Ogden Uses Surveys & Commerce Data to Build More Effective Audience Segments
Customer Success Story
Megan Yaussi, Digital Marketing & Database Manager, Ogden Publications
Full Agenda
OX9 had an exciting mix of thought leaders and success stories to bring you the latest in industry trends and strategies. Watch all the sessions from OX9 on demand now.
| 11am – 4pm | OX9 Bootcamp (This is a pre-conference event requiring separate registration; free to OX9 registrants) | |
| 6pm – 9pm | OX9 Welcome Reception & Registration at Flight Club Chicago (111 W Wacker Drive) |
| 7:45am – 8:30am | Breakfast & Registration at Loews Chicago Hotel | |
| 8:30am – 9am | Welcome & Keynote – James Capo, CEO, Omeda; Tony Napoleone, VP Client Experience, Omeda | |
| 9am – 9:20am | The Next Era of Advertiser Demand, How We Got Here and What AI Changes Next – Rebecca Kitchens, former President at Informa Tech Target, Industry Advisor | |
| 9:20am – 9:30am | Case Study: But What if They Didn’t? Exploring the Alternative Side of the Voyage – Matt Downing, Vice President of Audience Development, EndeavorB2B | |
| 9:30am – 9:55am | The Future of Events Is Personal: Using Data to Power 1:1 Connections – Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex; Narisa Wild, Chief Digital Officer, Clarion | |
| 9:55am – 10:05am | Sponsor Presentation: Accelevents | |
| 10:05am – 10:25am | Morning Break | |
| 10:25am – 10:50am | Pricing, Paywalls, and Access: The Formula for High-Value Subscription Revenue – Jason Wesalo, Chief Digital Officer, Arc Network; Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media; Jason Brown, Chief Digital Officer, Access Intelligence | |
| 10:50am – 11am | Case Study: Proving Advertiser Value in a World of Declining Site Traffic: How Bobit Built an AI Answer Engine for Advertisers – Zainub Sareea, Vice President of Product, Bobit Business Media | |
| 11am – 11:10am | Case Study: Smarter Data, Stronger Engagement: How Ogden Uses Surveys and Commerce Data to Build More Effective Audience Segments – Megan Yaussi, Digital Marketing & Database Manager, Ogden Publications | |
| 11:10am – 11:20am | Case Study: Topic Intelligence: How Annex Uses AI Content Tagging to Create New Revenue Products – Stacy Bradshaw, Vice President, Data & Technology, Annex Business Media | |
| 11:20am – 1pm | Lunch Sponsored by Netline | |
| 1:00pm – 1:05pm | Welcome Back | |
| 1:05pm – 1:30pm | Audience Growth: Rethinking the Traditional Playbook – Chrissie Lamond, Vice President of Product, Inc. and Fast Company; David Saaybe, CEO, Golden Peak Media | |
| 1:30pm – 1:40pm | Case Study: Preparing Publishers Weekly for Its Digital-First Era: From Fragmented Lists to a Unified Audience – Michael Morris, Director of Digital Operations, Publishers Weekly | |
| 1:40pm – 1:50pm | Case Study: Proving Audience Value: How Northstar Built a Measurement Model That Wins Business – Roberta Muller, Senior Vice President Product Development, Northstar Travel Media | |
| 1:50pm – 2:10pm | Market Spotlight: Prescott Shibles, Chief Executive Officer, Farm Journal; Jacob Donnelly, Founder, A Media Operator | |
| 2:10pm – 2:20pm | Sponsor Presentation: INFUSE | |
| 2:20pm – 2:50pm | Afternoon Break | |
| 2:50pm – 3:45pm | Omeda Product Year in Review + What’s Next – Tyler McDaniel, Vice President of Product Management, Omeda; Alyssa Sands, Director of Product Management, Omeda | |
| 3:45pm – 4:15pm | Ask Me Anything: Case Study Roundtables | |
| 4:15pm – 5:30pm | Evening Break | |
| 5:30pm – 5:45pm | Buses Load & Depart for Wrigley Field | |
| 6:15pm – 10pm | Evening Party & OX9 Awards Presentation at Wrigley Field (1060 W Addison Street) |
| 8am – 9am | Breakfast at Loews Chicago Hotel | |
| 9am – 9:10am | Welcome Back – James Capo, CEO, Omeda | |
| 9:10am – 9:30am | Smart Data, Safe Operators: AI’s Impact on Privacy & Governance – Bettina Lippisch, Vice President, Privacy, AI & Data Governance, Omeda | |
| 9:30am – 10:15am | Omeda Product Deep Dives: Journey Orchestration Preview | Subscription & Product Management | Agentic Audience Building | |
| 10:15am – 10:35am | Break | |
| 10:35am – 11:35am | Ask Me Anything: Product Expert Roundtables | |
| 11:35-Noon | OX9 Adjourns |
Exploring What’s Next: Omeda Product Innovations at OX9 Hear from Omeda product leaders Tyler McDaniel, Vice President of Product Management, and Alyssa Sands, Director of Product Management, as they share the strategy and innovation behind our latest platform enhancements. Watch this session and more in the OX9 Video Gallery.
Hear from Omeda product leaders Tyler McDaniel, Vice President of Product Management, and Alyssa Sands, Director of Product Management, as they share the strategy and innovation behind our latest platform enhancements. Watch this session and more in the OX9 Video Gallery.
🗓️ Tuesday Afternoon
Turn Insight into Action with AI-Powered Enhancements
Discover the latest advancements designed to help you unlock more value from your first-party data. From the Agentic Audience Builder to new AI-driven capabilities in Omeda AI and AI Pro, see how you can move faster from analysis to activation and drive more impactful audience strategies.
🗓️ Wednesday Morning
Build Smarter Journeys & Power Sustainable Growth
Get a closer look at the reimagined Journey Builder and enhancements to subscription and product management. These updates make it easier to design seamless audience experiences, optimize engagement across channels, and support evolving business models with greater flexibility and control.
Next-Level Networking
OX9 went beyond the daytime sessions. Check out the OX9 Roundup for photos from our evening events.
Welcome Reception at Flight Club Chicago
Steps away from the Riverwalk, Flight Club is an upscale entertainment concept combining elevated food and beverages with dynamic tech-enabled Social Darts®OX9 officially kicked off on April 27 with an evening welcome reception and registration at Flight Club Chicago. Flight Club is a 20-minute walk or a short Uber/Lyft/cab ride from the Loews Chicago Hotel.
Evening Party at Wrigley Field
We had a great night on the famous warning track, basking in the glory of standing where many Chicago Cubs favorites have stood before.After a full day of OX9 learning and networking, we traded conference rooms for ivy-covered walls. We headed to Wrigley Field for an evening of great food and fun—hosted right on the iconic warning track.