OX9 brought together bold ideas, real-world wins, and a standout evening at Wrigley Field. Along the way, we also unveiled a wave of upcoming product innovations – giving you a first look at what’s ahead.
Missed it – or want to revisit key moments? Dive into the photos, sessions and interviews below. Plus, learn about this year’s OX award winners.
OX9 Video Gallery
Tyler McDaniel, VP of Product Management; Alyssa Sands, Director of Product Management, Omeda
Rebecca Kitchens, former President at Informa TechTarget, Industry Advisor
Prescott Shibles, CEO, Farm Journal; Jacob Donnelly, Founder, AMO
Rhiannon James, Group President, Questex; Narisa Wild, Chief Digital Officer, Clarion Events
Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media; Jason Wesalo, Chief Digital Officer, Arc Network
Chrissie Lamond, VP Product, Inc. and Fast Company; Dave Saaybe, CEO, Golden Peak Media
Stacy Bradshaw, VP Data & Technology, Annex Business Media
Case Study: Turning AI Content Tagging Into Revenue Products
Zainub Sareea, VP of Product, Bobit Business Media
Case Study: From Declining Traffic to AI-Powered Audience Value
Matt Downing, VP Audience Development, EndeavorB2B
Roberta Muller, Senior VP Product Development, Northstar Travel Group
Megan Yaussi, Digital Marketing & Database Manager, Ogden Publications
Michael Morris, Director of Digital Operations, Publishers Weekly
AMO @ OX9
Questex transformed its Fierce Outsourcing Awards from a basic email push into a fully segmented, automated campaign with triggers, reminders, and suppression logic. The result: a 229% increase in submissions and matching revenue growth year over year.
Annex launched “Own the Topic,” using AI-driven insights to identify high-engagement topics, build targeted audiences, and activate them across channels. Built entirely in Omeda, the product is already proving value, with clients renewing multiple times.
Endeavor reactivated long-dormant subscribers with an automated journey featuring content recommendations, engagement-based branching, and clear conversion paths. About 30% of inactive users reengaged, with the program now scaling across brands.
Ogden drove subscription growth without added budget by using targeted, time-bound on-site personalization. Holiday campaigns focused on non-subscribers delivered urgency and precision, resulting in a 750% lift in revenue over baseline.
Clarion built Converge+, integrating badge scans with first-party audience data to enrich leads and automate follow-up. The platform generated 65,000 scans, supported 1,000+ sponsors, and increased lead retrieval revenue fivefold.
Sosland targeted at-risk subscribers before churn using an always-on journey with personalized content recommendations. The program drove 112,000 reengagement opens and over 2,300 new subscriptions, making early retention measurable and effective.
