Past Speakers at OX

B2B publishers are facing many challenges in the wake of declining search traffic and the rise of zero-click marketing. This panel of seasoned B2B media leaders discuss how they are adapting their content and audience engagement strategies to maintain growth and keep their core audiences engaged.

This panel of leading consumer media leaders discuss how they are leveraging first-party data to drive their business strategies, including content decisions, monetization, and audience engagement. Learn how they are adapting their business models to reduce reliance on third-party platforms.

The CEO of Time shares her strategy for revitalizing the iconic media brand, which involved diversifying its business model through ventures like global events, Time Studios, a climate platform called Time CO2, and a new content-to-commerce partnership. A key topic was her strategic decision to remove Time’s digital paywall to maximize the reach of its trusted journalism.

Learn how a Harvard student publication grew into a Gen Z media powerhouse. This talk offers a roadmap for how media companies of all sizes can build sustainable growth by prioritizing community over algorithms, long-term trust over quick wins, and audience connection over fleeting platform trends.

This talk is all about the power of prompts as a user experience (UX) in AI applications. Drawing from his experiences at Google and currently as Chief Product Officer at Northstar Travel Media, Nino explores how AI and data can transform traditional advertising and audience engagement models.

Morning Brew Inc. is expanding beyond just a newsletter brand, investing heavily in data and audience insights, which are embedded across the organization to drive content, advertising, and product decisions. Learn about Morning Brew’s strategy and evolution as a media company, focusing on their data-driven approach, brand affinity, and plans for expansion into new B2B verticals.

Learn about the development and launch of Gardner Grow, data dashboards that consolidate and visualize audience and marketing data across Gardner Business Media’s brands. By transforming their data management approach, Gardner created a more integrated and actionable system for internal operations and customer insights.

Discover how media brands can work with individuals to drive more engagement and revenue. Adam outlines Workweek’s approach of partnering with industry experts to create content that resonates with their target audiences and building trust through transparency and credibility.