OX9
Watch OX9 sessions View agenda

OX9 is a wrap – dive into the highlights

Check out the recap for photos, sessions and celebrations.

Visit the OX9 Roundup

OX9 Agenda

OX9 had an exciting mix of thought leaders and success stories to bring you the latest in industry trends and strategies. Watch all the sessions from OX9 on demand now.

11am – 4:30pmOX9 Bootcamp (separate registration required)
6pm – 9pmOX9 welcome reception & registration at Flight Club Chicago

 

7:45am – 8:30amBreakfast & Registration at Loews Chicago Hotel
8:30am – 9amWelcome & Keynote – James Capo, CEO, Omeda & Tony Napoleone, VP Client Experience, Omeda
9am – 9:20amThe Next Era of Advertiser Demand, How We Got Here and What AI Changes Next – Rebecca Kitchens, former President at Informa Tech Target, Industry Advisor 
9:20am – 9:30amCase Study: But What if They Didn’t? Exploring the Alternative Side of the Voyage – Matt Downing, Vice President of Audience Development, EndeavorB2B
9:30am – 9:55amThe Future of Events Is Personal: Using Data to Power 1:1 Connections – Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex; Narisa Wild, Chief Digital Officer, Clarion
9:55am – 10:05amSponsor Presentation: Accelevents
10:05am – 10:25amMorning Break
10:25am – 10:50amPricing, Paywalls, and Access: The Formula for High-Value Subscription Revenue – Jason Wesalo, Chief Digital Officer, Arc Network; Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media; Jason Brown, Chief Digital Officer, Access Intelligence
10:50am – 11amCase Study: Proving Advertiser Value in a World of Declining Site Traffic: How Bobit Built an AI Answer Engine for Advertisers – Zainub Sareea, Vice President of Product, Bobit Business Media
11am – 11:10amCase Study: Smarter Data, Stronger Engagement: How Ogden Uses Surveys and Commerce Data to Build More Effective Audience Segments – Megan Yaussi, Digital Marketing & Database Manager, Ogden Publications
11:10am – 11:20amCase Study: Topic Intelligence: How Annex Uses AI Content Tagging to Create New Revenue Products – Stacy Bradshaw, Vice President, Data & Technology, Annex Business Media
11:20am – 1pmLunch Sponsored by Netline
1:00pm – 1:05pmWelcome Back
1:05pm – 1:30pmAudience Growth: Rethinking the Traditional Playbook – Chrissie Lamond, Vice President of Product, Inc. and Fast Company; David Saabye, CEO, Golden Peak Media
1:30pm – 1:40pmCase Study: Preparing Publishers Weekly for Its Digital-First Era: From Fragmented Lists to a Unified Audience – Michael Morris, Director of Digital Operations, Publishers Weekly
1:40pm – 1:50pmCase Study: Proving Audience Value: How Northstar Built a Measurement Model That Wins Business – Roberta Muller, Senior Vice President Product Development, Northstar Travel Media
1:50pm – 2:10pmMarket Spotlight: Prescott Shibles, Chief Executive Officer, Farm Journal; Jacob Donnelly, Founder, A Media Operator
2:10pm – 2:20pmSponsor Presentation: INFUSE
2:20pm – 2:50pmAfternoon Break
2:50pm – 3:45pmOmeda Product Year in Review + What’s Next – Tyler McDaniel, Vice President of Product Management, Omeda; Alyssa Sands, Director of Product Management, Omeda
3:45pm – 4:15pmAsk Me Anything: Case Study Roundtables
4:15pm – 5:30pmEvening Break
5:30pm – 5:45pmBuses Load & Depart for Wrigley Field
6:15pm – 10pmEvening Party & OX9 Awards Presentation at Wrigley Field (1060 W Addison Street)
8am – 9amBreakfast at Loews Chicago Hotel
9am – 9:10amWelcome Back – James Capo, CEO, Omeda
9:10am – 9:30amSmart Data, Safe Operators: AI’s Impact on Privacy & Governance – Bettina Lippisch, Vice President, Privacy, AI & Data Governance, Omeda
9:30am – 10:15amOmeda Product Deep Dives: Journey Orchestration Preview | Subscription & Product Management | Agentic Audience Building
10:15am – 10:35amBreak
10:35am – 11:35amAsk Me Anything: Product Expert Roundtables
11:35-NoonOX9 Adjourns
Why attend OX?
See what OX is all about Learn more

Hotel Information

Loews Chicago Downtown

OX takes place at the elegant Loews Chicago Hotel, just a few blocks off of Michigan Avenue. Click below or call 877-868-8232 for more information.

Loews reservation Register

Past Attendees Include:

  • Endeavor B2B
  • Annex Business Media
  • Babcox
  • Becker's Healthcare
  • BNP Media
  • Access Intelligence
  • Active Interest Media
  • Northstar Travel Group
  • PMMI
  • Fusable
  • Firecrown
  • Clarion Events
  • Her Campus Media
  • Questex
  • Morning Brew Inc
  • Gardner Business Media
  • Mansueto Ventures
  • Sosland Publishing Company
  • Great American Media Services
  • FMA
  • TIME
  • New York Post logo

  • OX has proven to be a very fun and informative event. I’m excited to be a part of this innovative and forward-thinking community.

    Brandi Gangel

    Director, Audience Data & Marketing, Babcox Media

  • More than any other event, Omeda has found a way to match high level strategy sessions with actionable insights.

    Sean Griffey

    CEO, Industry Dive

  • A lot of events talk in platitudes, but at the Omeda Idea Exchange, you walk away with actual inspiration. In the busy calendar of events, Omeda Idea Exchange is the one I can’t afford to miss because I’ll be missing out on tactics and ideas that will move my business forward.

    Jacob Donnelly

    Founder, A Media Operator

  • I always describe Omeda as our partner, not our platform. The OX events exemplify this.

    Jackie Dandoy

    Director of Data Health & Analytics, Endeavor Business Media

Interested in sponsoring?

Connect with hundreds of media professionals looking for innovative solutions like yours. Email marketing@omeda.com to inquire about packages.

Become a sponsor Sponsorships

Meet Our OX9 Sponsors:

Platinum sponsors

Gold sponsors

Silver sponsors

OX9 is over, but join our mailing list to stay in the loop.

Be the first to hear about OX events, free resources, and special offers.

Please contact marketing@omeda.com with questions.